IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT